Using Perceptual Maps in Marketing simulation

This paper explains the scenario of a simulation on Thorr Motorcycles positioning and marketing strategies. Three scenarios will be presented in the simulation and this paper will look at the situation, the selected action plan and its rational and the end results (which will be generated by the simulation) will be explained in brief detail of all the three scenarios. The selected action plan will consist of positioning strategies and decisions on the fundamental parameters of the Perceptual Map on which the brand should be positioned. This will be followed by direct impact/results of these decisions which will be generated by the simulation itself.