Development of a new business is a changeling task and previous evidences of success rate of business are quite low. The reason behind this fact is that a start up business has always been exposed to multiple risk sue to its vulnerable nature. However, the success rate of a new business is expected remain high, if entrepreneurs is able to develop a realistic and achievable business plan by analysing and assessing the associated risk and by framing a set of effective and plausible strategies. This paper will present a brief business that will include product and company features, market and cost analysis with project timeline of the start up business.