Marketing, Caffeine, Energy drinks
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Marketing, Caffeine, Energy drinks

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Short excerpt:

Beverages market in the UK has been of interest to the marketers because of the trend of engaging in health and energy drinks. Red Bull is a kind of energy tonic, which has the potentiality to strengthen physical power and concentration level up to the mark. No study is available that particularly deals with consumer behaviour towards RED BULL. With the aim to gain an insight in to British consumer behavior towards RED BULL, four objectives have been set. This would be a study where data would be collected through both quantitative and qualitative methods. Survey questionnaires would be administered to select (about 100) college students with prior permission of the college authorities, after informing them of the purpose of the research. Qualitative date would be collected through

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