Marketing, Brand management, Consumer behaviour
View larger

Marketing, Brand management, Consumer behaviour


  • High School
  • 1157

Short excerpt:

Marketing is considered to be one of the pillars of the modern business practices and the theories related to the respective field. Till the middle of the past century, the idea of marketing was limited to the management and accumulation of all the marketing operations in an organization (Felton, 1959). However, the increasing demands of the recent market trends have compelled marketing practices to be focused on the attainment of competitive advantage in the markets. It is due to this transition that marketing has begun to be considered as a strategic management tool to devise and attain long term objectives of the organization. The attainment of goals is possible if the demands of the customers are met and they are ensured that the services and products will be delivered to them in an

Protected by Copyscape

By buying this product you can collect up to 46 loyalty points. Your cart will total 46 loyalty points that can be converted into a voucher of $0.46.


Add to wishlist

30 other papers in the same category:

Related Products