Marketing challenges about hotel industries in Cyclades island

TOC \o "1-3" \h \z \u Table of Figures PAGEREF _Toc295046301 \h vList of Tables PAGEREF _Toc295046302 \h vPhoto Credit PAGEREF _Toc295046303 \h vChapter 2: Literature Review PAGEREF _Toc295046304 \h 12.1 Service industry and its nature PAGEREF _Toc295046305 \h 32.1.1 Theoretical underpinning PAGEREF _Toc295046306 \h 32.2 Marketing challenges in the service industry PAGEREF _Toc295046307 \h 52.3 Marketing challenges in the hotel industry PAGEREF _Toc295046308 \h 62.3.1 Changing branding standards PAGEREF _Toc295046309 \h 72.3.2 Evolving Customer Expectations PAGEREF _Toc295046310 \h 82.4 Marketing challenges in the hotel industry in Cyclades Islands PAGEREF _Toc295046311 \h 92.4.1 Profile of the study area PAGEREF _Toc295046312 \h 92.5 Challenges for hotel industry PAGEREF _Toc295046313