Brand management, Brand, Co-branding

TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc297961488" Table of Figures PAGEREF _Toc297961488 \h iii HYPERLINK \l "_Toc297961489" List of Tables PAGEREF _Toc297961489 \h iv HYPERLINK \l "_Toc297961490" Photo Credit PAGEREF _Toc297961490 \h iv HYPERLINK \l "_Toc297961491" Chapter 1: Introduction PAGEREF _Toc297961491 \h 1 HYPERLINK \l "_Toc297961492" 1.1Introduction PAGEREF _Toc297961492 \h 1 HYPERLINK \l "_Toc297961493" 1.2 Background PAGEREF _Toc297961493 \h 1 HYPERLINK \l "_Toc297961494" 1.3 Research Significance PAGEREF _Toc297961494 \h 2 HYPERLINK \l "_Toc297961495" 1.4 Purpose of study PAGEREF _Toc297961495 \h 2 HYPERLINK \l "_Toc297961496" 1.4.1 Aim of Research PAGEREF _Toc297961496 \h 3 HYPERLINK \l "_Toc297961497" 1.4.2 Research Objectives PAGEREF _Toc297961497 \h 3 HYPERLINK \l