Dissertation introduction under title-THE ROLE OF SOCIAL MEDIA IN BRANDING IN THE UK
Since its invention back in the 1980s, the Internet has rapidly evolved with the equally robust advances in information and communication technologies that enabled it to achieve the speed, coverage and accessibility crucial in the introduction and real-time delivery of rich media content, sophisticated web applications and systems. The time when a single image took ages to load in a website page and the inclusion of a moving picture such as video or animation as unthinkable are long gone. Today, Internet users are used to- and expect videos, flash elements, and other web applications to materialize in their computer screens almost instantaneously. This development has allowed the Internet to become a major component of the strategies and platforms by which business enterprises operate.