An Investigation on the Selection of Social Service Provider and Buyer Behaviour
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An Investigation on the Selection of Social Service Provider and Buyer Behaviour

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Social Services include any form of organized effort aimed at addressing a social cause for the betterment of weaker sections of the society. Services may be provided in the sectors ranging from education, health-care and child-care to counseling and rehabilitation. According to (Pires and Stanton, 2002), social services are of key importance to the society as these help in strengthening the quality of life of individuals. Although, social service provision is more popularly linked to governmental organizations, there are in fact, a number of non-governmental social service providers as well. Some of these are professionally managed by trained personnel working full-time and paid adequately while others may be formed by volunteers working in their leisure time (Munday, 2007).The users of


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