Module 3 AND MODULE 1

What kind of secondary and syndicated data would be helpful in addressing the issue of changing the brand logo What is the role played by such data Modern technology provides a variety of secondary sources for understanding consumer thinking, expectations and perceptions. This kind of information can be very useful for addressing the issue of changing the brand logo. In this regard, modern technology, particularly the internet online communications with consumers particularly in terms of feedback and surveys can provide valuable secondary data. Other sources of technologically driven communication such as e-mail commentary from consumers and social networking between consumers can provide valuable secondary data that can help management make decisions relative to changing a brand logo