Crown Cork &Seal case
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Crown Cork &Seal case

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  • High School
  • 1337

Short excerpt:

Rivalry in the metal container industry is moderate. This is because there are only five major metal can companies during the whole duration of Crown Cork & Seal metal can business, competing for the market share. Though American National Can is the largest manufacturer, with 25% market share, Crown Cork & Seal still can keep their equity and ability for profit because of the specific market they are targeting that is not catered by other competitors yet (Bradley, S., 2013).

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