Dell, Research methods, American brands
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Dell, Research methods, American brands


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1. The Dell questionnaire fails to take a lot of factors into the consideration. The primary objective of the data collection is to assess the current customer perception of the dell products. As Dell is aiming for diversification in the market, the questions should be a lot more intricate and straight. As Dell is aiming at diverse product ranges, the questions should be specifically based on the kind of product ranges that are there and the suitability to the customers. Secondly, the areas of quality, pricing, mode of buying, the surfing habits and the reference groups have been completely ignored in this questionnaire set. The primary focus has been in the areas of hours of internet usage and the satisfaction levels. However, the issues have been vaguely discussed without going into the

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