Event Marketing

During the event the organization will have different guess celebrity speakers talking to the kids about their experience with reading and how much it has helped their lives. In order to attract a lot of kids to the event Read America will solicit the help of a non-profit organization called NBA Cares. NBA Cares is the National Basketball Association global community outreach initiatives that address important social issues such as education, family values, and poverty (Nba, 2011). The organization will select successful retired basketball players who are icons in each city. The retired players that will be speakers at the event are Earvin Magic Johnson, Alonzo Mourning, Patrick Ewing, Michael Jordan, and Larry Bird. Magic Johnson will be the figure that will be used the most for the