Country note book- preliminary international marketing plan
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Country note book- preliminary international marketing plan


  • Undergraduate
  • 3138

Short excerpt:

In international marketing and especially in market audit and competitive market analysis, the need to weigh the relative advantage of a companyдЫЄs product to a new market is very important as the marketing audit is a fundamental part of the marketing planning process. This means that the relative advantage of the product must be factored into the planning process. With specific reference to kikk.k, her targeted products are writing utensils (pens and pencils), notebooks, journals, cards, wrapping, diaries, and calendars. The relative advantages for these products are that they have a wider usage coverage including schools, offices, hospitals, media houses, factories and of course homes.

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