Commercial Success Storyboard

The target audience for the product is smokers between the ages of 18-42. A commercial campaign for this product should be run in the primetime hours of 800 P.M. 1100 P.M. The commercial should be aired at a time when there is maximum audience in order to reach more people. The firm should select a program that is popular and that is watched by a broad audience. A good show for the company to purchase commercial time on is Americas Got Talent broadcasted by NBC. Americas Got Talent is in the entertainment competition category. The show is aired Tuesdays at 800 P.M. eastern. This show is a good candidate because people of all ages and backgrounds watch this show. The creative approach that will be used to attract customers is by emphasizing on three elements coolness factor, sex appeal,