Controls of Advertising and the Media
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Controls of Advertising and the Media


  • GCSE, GNVQ, A-level, A2
  • 1985

Short excerpt:

The advertising standards authority (ASA) is one of the regulatory bodies responsible for the control of advertising in the UK. Its codes of practice have a central focus: However, there is a constant debate between the ways in which goods and services are promoted and their acceptance in the public sphere. It is important to remember that both goods and services themselves may not always be the issue but the associations and values that they raise for the consumer. This is further complicated by different patterns This does not necessarily mean that people were not offended. People can choose to respond in different ways and at different times to events. At a personal level, consumers may decide to Most of the customers do not complain formally but respond in a negative fashion to the

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