Retail marketing
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Retail marketing


  • GCSE, GNVQ, A-level, A2
  • 6428

Short excerpt:

The supermarket retailing industry is one of the strong competitive industries in China. The retailing industry in China has strong prospects of growth. It is the fifth biggest consumption market in the world. From 20062009, the turnover of Chinas supermarket retail industry had improved from 51.2 billion USD to 86.4 billion USD. The composite yearly growth rate of supermarket retail industry is almost 15.6. There are almost 23,814 supermarkets operating in China (Retail in Asia Limited, 2010) (Research in China, 2009).

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