Wal-Mart is a giant in the retail business and has been the leader in its field showing highest sales figures year by year.Wal-Mart is more powerful than any retailer has ever been. (Fisherman 2) Being the leader in the retail business, Wal-Mart main role in its channel system is bringing lowest prices of everyday goods to its customers. The rationale of affording such low prices is the strong channeling of imports from all the outside countries to the US, Wal-Mart has a strong network and thus brings low cost through imported products from all around the world thus surpassing the procedures of conventional retailing.