marketing report (PRIMARK)
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marketing report (PRIMARK)


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Short excerpt:

What are the factors that affect the operations of Primark Stores Ltd. These are the issues that this report deals with. An environment scan is done accordingly to find out the factors that may dissuade the company to pursue expansion and globalization plans. Primark Stores is a leading clothing retail distributor known for its low priced quality fashion clothes. Its growth strategy is drawn from acquisition, mergers and expansions. It is contemplating to enter the markets of China, India and South Africa aside from internal developments in its existing markets.

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