Southem Star Corporation

This report provides an insight into MoroccoдЫЄs culture as relevant to the proposed mining activities of New ZealandдЫЄs Southern Star Corporation in Morocco. Problems pertaining to the existing situation are identified as alleged intimidation of locals, opposition from NGOs, and legal tensions. In short, there exist false perceptions of SSC, a lack of trust and confidence in foreign companies, a lack of cultural understanding on both sides, and the need to gain respect and establish a good reputation. The cultural analysis undertaken includes a comparison of both cultures based on HofstedeдЫЄs four dimensions and TrompenaarsдЫЄ universalism-particularism dimension. In addition, the communication styles are also compared and further peculiar cultural aspects are also discussed. It is