RectorSeal Corporation in Japan
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RectorSeal Corporation in Japan

560034

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  • 8698

Short excerpt:

Every foreign company who wants to reap the benefits of globalization and wants to enjoy the benefits of sunshine markets often go for expansion. Expansion is corporate level strategy which is taken more or less by every company during its life time. Expansion can be done in a number of ways like foreign direct investments, franchising, licensing etc. Whatever be the expansion strategy every company has to undertake a feasibility study before making any strategic decision. Feasibility study can be defined as a process which enables the company to assess that the project which they are planning to undertake is feasible or not. It includes identifying the problems, opportunities and situations and assesses the benefits as well as the cost involved in the projects (Thomson, 2005, p.5).

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