Research In Motion Analysis
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Research In Motion Analysis

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Short excerpt:

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999 (RIM Introduces New BlackBerry Bold Smartphones, 2011). Research In Motion (RIM), the Canadian blackberry phone manufacturer, needs no introduction in the global cellphone market. Even though RIM was the leader in the cellphone market a decade before, same thing cannot be said about it now. The entry of Apples iPhone and Samsungs Galaxy S2 with superior technologies and features raised strong challenges to Blackberrys supremacy. In a heavily competitive globalized business world, RIM cannot survive without the complete restructuring of its strategies with respect to human resources, information systems, marketing etc.

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