A number of obstacles occur when trying to sell or advertise a product across national borders (Samuel, 2005). These obstacles include cultural differences, communication barriers, global shipping issues due to lack of adequate infrastructure and varying degrees of technological capabilities in countries. Other challenges also include competition from domestic companies, political barriers, as well as competition from other renowned international marketers. It is tough to establish yourself in another country since the country may prefer its local products. This means that competition from local companies may also be a challenge.