Strategic Management Plan
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Strategic Management Plan


  • Undergraduate
  • 2617

Short excerpt:

This research study is focused on a company named Pfizer in the pharmaceutical industry. The mission and objectives of the study have been closely studied in order to design the requisite strategies for the company that would help in achieving the objectives. A SWOT analysis also has been conducted to ascertain the strong and weak points as well as the scopes and threats. Based on these factors, few strategies have been developed that would help the company to hold on to its competitive advantage as well as stay ahead in the global competition. The core competencies of the company have also been discussed so that measures can be adopted in order to enhance the core skills and expertise of the company. The basic business strategies of the company have also been discussed and the new

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