Strategic management, Management, Human resource management

Strategic planning and strategic management works conjointly. Strategic planning is a process of defining a companys strategy or direction and the allocation and alignment of its resources. It is a management tool and a process by which company define and set the course. It is the beginning point whereby senior management determines what strategies will align the company goals with its vision and values. SWOTS, PEST are some of the tool employed. Strategic management on the other hand, entails specifying organizations mission and vision, goals, objectives, values, roles and responsibilities of the organization. It helps organization to determine the strategic goals which a company wants to attain in the future. Both are closely linked however, the greater challenge for the management lies