Ford Motor Company's Transformation to an e-business
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Ford Motor Company's Transformation to an e-business


  • Undergraduate
  • 600

Short excerpt:

Ford Motor Company saw the importance of the Internet technology in building and maintaining a strong relationship between the company and its potential/actual customers. In the late 1990s, Ford Motors CEO named Jac Nasser had devised an ingenuous, if not ambitious, plan in incorporating the advanced technology of the time into the culture of the company. It must be remembered that the 1990s was the time-period of the emergence of the so-called Internet superhighway. Thence, Nasser had predicted the vital role and the benefits offered by the growth of the software technology. In relation to the World Wide Web, he positioned the Ford Motor in such a way that the company attains the vision we have for this new technology (as cited in Greenhalgh, 2000, p. 46).

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