International Management

Business environment in the twenty first century has been characterised by intense competition among the firms. This has led to a need for business organizations to provide greater value to a product or a service offering that would help in providing a competitive edge to the business organizations. Product offering is one of the most significant aspects of business organizations strategic aspects that help a firm to provide greater value to the customers. The present study would analyse the business strategies of Toyota Motors Corporation with regards to achieving global competence. The study would specifically analyse the product offering and product based strategies of the firm and how these have been used by the firm to gain global competitive advantage. The choice of the organization