Impact of Change on an Organization

The Coca-Cola Company has been in business for 100 years, thus change is a necessity in sustaining competitive advantage over rivals such as Pepsi and also as a means to stay in-line with changing consumer attitudes and purchasing behaviors. Changes that have occurred in recent years include production-oriented change to improve productivity, human resource-related changes to modifying employee behavior, and also in terms of marketing and advertising focus. Change management is best defined as a qualitative process that addresses performance, ethical conduct, leadership, managerial effectiveness, commitments, cohesive work teams, and innovation (Want, 2009, p.10). Whenever a business restructures or has new strategic goals, the need to drive internal change becomes necessary to sustain