HTSP: Hospitality and Tourism Strategic Planning
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HTSP: Hospitality and Tourism Strategic Planning


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Short excerpt:

One of the key challenges of firms activating in the international market is to identify the strategic framework, which will be able to protect them in case of severe market turbulences. Firms that are already well established in the global market have an additional problem to solve the continuous entrance in the market of new firms from a first point of view, this fact would not threaten a global corporation. Still, this trend could weaken the customer base of the organization under the terms that the firms customers could be attracted by new technologies or innovative products/ services available by the new competitor. The above perspective has been thoroughly examined by theorists and researchers working on the strategic management field. Their response to the above problem has been

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