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STATEGIC MARKETING PLANNING AND COMMUNICATION

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Pfizer is a New York based company that has a large presence in the UK. Pfizer provides pharmaceuticals for the health and well-being of humans and animals. Pfizer is interesting in providing quality, safety, and value in the development and manufacturing of their products. Their global healthcare includes дЫПhuman and animal biologic and small molecule medicines and vaccinesдЫќ (Pfizer 2011) and they also provide nutritional supplements.

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