Organzational Change Interview Paper

Change is inevitable in human life. It is difficult for a society or organization to progress properly if it fails to adapt with the changes happening in this world. The organizational principles, human and societal life philosophies are changing day by day because of the rapid development in science and technology. Current business world is extremely globalized and it is difficult for an organization to stick with its traditional business principles and maintain steady growth. Management and organizational principles were rewritten and restructured in order to cater the needs of the changing organizational world over the last few decades. Schuh (2000) has mentioned the needs of differentiation strategy for successful marketing. In his opinion, using a common product, price, distribution