"New Balance" Developing an Integrated CSR Strategy
Corporate social responsibility (CSR) is a form of a corporate self-regulation which is incorporated in a business model. This branch of any business model monitors ethical issues, law and international norms. There is a big argumentation on the significance of ‰ЂCorporate social responsibility‰Ђ™, proponents to this idea state that a good CSR management will produce long term profits where as the critics say that CSR distracts the main aim for any business model, that being its economic goals. This paper looks into the corporate social responsibility department of ‰ЂNew Balance Athletic Shoe Inc‰Ђ™ which is an American footwear brand. It also highlights the idea of corporate citizenship management framework (CCMF).