Marketing, Brand, Product
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Marketing, Brand, Product


  • College
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Short excerpt:

This case was extremely interesting to look at. Here we are looking at this company, Electrolux, who has its individual departments as most companies do and like a lot of newer companies, isnt doing the best when it comes to sales. The company had been steadily losing over two years, and then all of a sudden, with a few changes in the company style, there is a profit being made. What the company did to make this tremendous turn-around is instead of letting each of the departments, like marketing and design, work independently from one another on the same project, they came together and worked as a team. This allowed for stronger visions for a product and newer insight on what different demographics would be looking for in a product. Essentially, the company had stereotyped a person, like

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