Strategic capabilities are the core services and competencies that are essential for an organization to gain competitive advantage in the market. Category Manager was the most significant addition to eBay as it directs the 23 major categories and 35,000 sub categories from all domains including jewellery, sports, watches and even jet planes. Moreover, in order to know the customers, feedbacks are free without the requirement of incentive as compare to other online websites offering referrals. The voice of the customer group of e Bay that is used for gathering customer input is not dependent on the web. Teleconferences are held for teaching the staff that facilitates the employees to increase their selling activities.