Commercial Management

Joint venture is one of the tools for international expansion as it allows the company access to corresponding resources and also to the capabilities of the two firms, which provides certain benefits such as achieving the economies of scale, brining new technologies and service faster into the markets by being more efficient and reliable (Beamish Lupton, 2009). The connections established with the local businesses through the International Joint Ventures also provide the opportunity to navigate the environments in which the business will be operating (Kwon, 2008). The joint venture between Inter-Optics plc and Singh Optical Industries (SOI) was established as a means for the international expansion of Inter-Optics plc in India. However the first stage of the project brought certain