sales management

The growth of present business scenario is based on the capability of businessmen to maintain close Customer Relationship Management (CRM). The customers are creating huge demands and having more choices to meet their expectations. For generating customer loyalty, a business organisation requires accurate, absolute and current information of customers. Web based CRM facilitates an organisation to keep the entire customer records as well as manage the sales processes from initial contact towards final order. The other facilities that can be developed through internet are maintenance of absolute customer contact profiles, examination of sales prospects and processes that are required for fulfilling the entire orders (SAP 2007).