CROSS CULTURAL MANAGEMENT - HR
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CROSS CULTURAL MANAGEMENT - HR

537197

  • Ph.D.
  • 3026

Short excerpt:

1. Globalization is a phenomenon that no business organization affords to ignore. The improvements in technology have in a way speeded up the process of globalization. However, the expansion of world markets by rapid globalization also means increased competition. The improvement s in technology have allowed the business organizations to coordinate their business activities with the rest of the world by using facilities such as e-mail, phone, fax and video conferencing. However, different cultures tend to have different ways of conducting business and communication. Communication problems arising owing to cultural diversity can damage the team relationships in a business organization. In the case study under consideration, the French company Lemma is facing such problems owing to the

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