Strategic Management
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Strategic Management


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Short excerpt:

Strategic management is an output oriented approach to running an organization or institution. It calls for a synergy of different components which are relevant to the realization of the organizationдЫЄs mission, vision and goals. It is a process of identifying and pursuing the organizationдЫЄs mission by aligning its internal capabilities with the demands of the external environment ( Dessler, 2001).

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