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Starkey and Tempest (2008, p 386), at the time when the famous Business School was about to open in 1908, that the new institution should have as its purpose public usefulness. A century has passed and some modern day critics, such as McNealy ( 2011) feel that the business schools of the 21st century have lost their way. No longer serving the public they are held firmly in the grasp of big business, and their purpose has changed to become simply providers of capitalist , money grabbing , business leaders. Modern day business research has become restricted to what Tranfield and Starkey refer to as academic fundamentalism ( 1998, page 350) . The research concentrates on the theoretical and has little on no practical value for business, but is published purely for selfish reasons, as a means