loyalty card and customer loyalty: case study of Tesco in UK (Aldershot location)

Reference: 552207

• Level: Degree
• Words: 811

Short excerpt:

A loyalty card is a plastic card, usually looking like a credit card, that entitles the holders to discounts on making purchases from a retailer or a supermarket chain. Loyalty cards are meant to increase the loyalty of the customers towards the issuing retailer or supermarket chain ( Stieb, James A,2006).

• british brands
• tesco
• convenience stores

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By buying this product you can collect up to 32 loyalty points. Your cart will total 32 loyalty points that can be converted into a voucher of $0.32.

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