Perception and Learning

The perceptual problem can occur due to several issues. In this following case study the problem occurred primarily due to the Stereotyping. In this type of perceptual problem people have a wrong judgement over the qualities of others or a whole group set and they always take others in their own way of working and behaviour and believe that to be the right characteristics others should possess (Changing Minds, 2011). Here in the following case study the Vice president of marketing at Hy Dairies Inc, Gilman have the believe that his own way of working as marketing research co-ordinator can also boost the career of his brand manager Rochelle Beauport. In spite of very good track record in the brand management the vice president never asked her about her career interest rather directly told