applied management project

Communication is a fundamental aspect in daily interactions, which spans from personal to organisational relationships. The emergence of corporate communication was brought about by the need of organisations to build and maintain relationships with its key stakeholders in order to sustain the survival of the organisations business in its respective industry. The management of communication functions has evolved from fragmented disciplines into a holistic setting. Previously, organisations have made use of communication disciplines as individual units that would serve its distinct purpose in line with the employed strategies. Through the course of communication development, organisations have realized the importance of an integrated approach towards managing communication functions. The