Management change

The same situation was present at Oticon where its activities adversely affected stakeholders. Some of the stakeholders had a direct interest and contact with the organisation while others had an indirect interest and occasional contact with it. For instance, Oticon customers were in need of the products manufactured by the organisation i.e. hearing aids, but preferred one that could be inserted inside the ear. Unfortunately, Oticon only manufactured hearing aids that could be placed behind the ear. On the other hand, Oticon customers demanded products that complied with the digital technology. This highly contributed to the plummet of Oticons performance and profit margins since it was a strong holder and advocate of the analogue technology. As a result, the organisation lost favour in