Bang And Olufsen Case Analyses
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Bang And Olufsen Case Analyses


  • Undergraduate
  • 1011

Short excerpt:

While Bang and Olufsen had a long history of innovative driven design дЫТ even being featured in the Museum of Modern Art (MOMA) дЫТ with software innovations of companies such as Apple they realized that to remained competitive they need to develop designs that would function within the contemporary technological landscape. The main elements in this understanding were an acknowledgment that simply producing televisions, radios, and other such traditional electronic devices would not suffice in the contemporary cultural and design climate. In this new world companies would increasingly have to adhere to virtual spaces in determining both design and product innovation.

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