CASE STUDY-WALMART'S JAPAN STRATEGY
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CASE STUDY-WALMART'S JAPAN STRATEGY

545523

  • College
  • 495

Short excerpt:

The article deals with the struggles and the story behind the retail giants international expansion into a highly developed and sophisticated Asian market, namely Japan. The company began its operations, not through a direct entry, but by acquiring Seiyu, one of the largest (fifth) supermarket chains in Japan. But within one year (2003), the success of the strategy became suspect. One primary reason was the basic strategy followed by the companies. While Seiyu, focused on small grocery based stores in the centre of a locality, Wal-Mart, following it American strategy was more intent of creation of large scale operations, with huge outlets, usually in the suburban areas.

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