Strategic Management for Smirnoff

Strategic management as a process requires a holistic approach underlying the overall organizational context within which organization works. The external as well as internal environment of the organization not only affects the organization but also directs the overall outcome of the actions taken by an organization over the period of time. A careful analysis of the internal as well as external environment of an organization is therefore considered as of strategic importance in order to ensure that firm develops the required resources and competencies to withstand the challenges posed by the environment.