THE MOVIE ENTERTIANMENT INDUSTRY (THE CURRENT ISSUES)
View larger

THE MOVIE ENTERTIANMENT INDUSTRY (THE CURRENT ISSUES)

539359

  • College
  • 3027

Short excerpt:

The commercialization of leisure in modern America has been brought about by the steep rise of incomes, effectively establishing entertainment as a major industry today. For Hollywood, this phenomenon is both good and bad news. It is, certainly, a benefit since the movie audience has expanded. On the other hand, film has to face an increasing competition from other leisure activities as Americans became disenchanted with the type of passive entertainment. So far, Hollywood has been successful in gaining competitive advantage. The strategy is quite simple movies became more larger than life, splashier and are made to impress in order to attract the public who have become more sophisticated in their tastes. This has become the blockbuster formula that has worked for major studios. By 2002

Protected by Copyscape

By buying this product you can collect up to 121 loyalty points. Your cart will total 121 loyalty points that can be converted into a voucher of $1.21.


$12.11

Add to wishlist


30 other papers in the same category:

Related Products