Thinking like an economist: The basic vocabulary of the field SLP
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Thinking like an economist: The basic vocabulary of the field SLP

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Short excerpt:

I have chosen McDonalds as a franchise because it had proven itself to be a successful outfit around the world with 12,484 units of franchise in the United States as of 2011 and 33,009 locations in all parts of the globe. It had become from its beginnings in 1955 as an internationally-known chain of restaurants specializing in hamburgers, chicken, French fries and other fast-food items. Given their proven methods of doing business, there is no need for sleepless work on research in this business since everything had already been taken cared of by this franchise which had already proven itself as a successful business globally (Entrepreneur, 2011).

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