Company financial analysis/ valuantion and strategy: Altadis (Tobacco)

A closer look at the objectives of the company would suggest that it is focused on the development of its brands besides gaining international exposure. Currently, the extensive focus of the firm is on European market however, through strategic acquisition process, it has also been able to show its presence in the developing markets. With increasing competitive pressure in French and Spanish market, presence in emerging markets can offer significant benefits. In the wake of the stronger probability for growth in the emerging markets, relocating to such markets provide an added competitive advantage and offers diversification benefits.