Security Analysis Report of Kellogg (stock ticker K)

The purpose of this paper is to study the stock of Kellogg by analyzing the 5 year financial history of the firm. This research aims to find out whether one should buy, sell or hold the companys stock. The financial report from 2006 to 2010 includes five years, which need to be examined in order to know the stock movements in Kellogg. The company Kellogg is a leading producer and distributor of cereals, which was founded in the year 1906. The companys name is listed on the New York Stock Exchange and the Dow Jones Stock Exchange. The most common deciding factors used in the market to attempt to anticipate future stock pricing are recent price history and patterns, current price relative to past price levels or other stocks, beliefs about future price movement, and a fourth area that can