Valuation of Sainsbury and writing the report

CF Inc is a large sized retail company with worldwide operations. However, the company is facing issues like falling profitability and rising competition in the key markets. Despite the financial soundness of the company it has failed to get the attention of the market participants. The waning confidence of the investors has resulted in depressed valuation of the company. The low valuation of the company exposes it to dangers of potential takeover target. To enhance the value of the company the board is thinking of measures to improve the company valuation. There is an increased perception that the company will be able to benefit from geographical diversification and to improve its image in the market. The company management has come up with the idea of acquiring the UK based J Sainsbury